Online wagering company Betr has shifted its operations from the Northern Territory, commencing work under a new five-year Tasmanian licence as of today, 7 July 2026. The move was confirmed in multiple reports and an announcement to the Australian Securities Exchange.
The Tasmanian Liquor and Gaming Commission granted the licence after what Betr described as a multi-year assessment of regulatory environments across Australia, according to reporting from Pulse Tasmania. The company, which is publicly listed, will establish an operational headquarters in Hobart and has committed to hiring at least six staff by the end of the year.
Betr’s executive chairman, Matt Tripp, said in a statement that the company viewed Tasmania as a “high-quality and respected regulatory environment,” as reported by Pulse Tasmania. He added that while the company already serves Tasmanian customers, the move will create a new source of economic activity and jobs in the state.
The relocation makes Betr the first major online bookmaker to leave the Northern Territory, where most of its competitors are licensed, according to a report in The Straight. The move follows a decision by the NT government in 2025 to increase taxes on the industry.
Tasmanian Treasurer Eric Abetz welcomed the decision, stating, “Tasmania is open for business,” Pulse Tasmania reported. Mr. Abetz also acknowledged that the state’s gaming laws require updates to suit modern online businesses. “Tasmania’s legislation must keep up with modern industries,” the Treasurer said, indicating the government would work to “refine” the laws to provide “appropriate guardrails and modern systems.”
Betr CEO Andrew Menz said the company looked forward to its long-term presence in the state and contributing to local employment and investment. The company has assured customers that no action is required on their part and that services will not be disrupted during the transition. All bets placed before today will be settled under the previous Northern Territory licence.